AI has taken up the digital world. As we are moving ahead in 2024, the need to cope with the growing competition is increasing. Digital marketers and companies are constantly finding new strategies and marketing plans to keep their brands ahead of the competition. Artificial intelligence is emerging in every sector. It has also taken place in the marketing world. AI-powered digital marketing tools have the capability to take your marketing strategy to the next level.

Consider using the following AI tools in your digital marketing strategy. They are a game changer in your marketing plan.

1. Content creation and personalization – Chatgpt

When it comes to marketing, content is the king. It is the only thing that keeps customers engaged with your brand. With writing assistants like ChatGPT or Jasper, you can create quality content for your website, blogs, etc. Also, it will help you to make more personalized content so that your audience feels connected with your brand and trust is established between them. Another benefit of using writing assistants in AI-powered digital marketing is that they also help you enhance your SEO rankings.

2. Lead generation and nurturing – HubSpot’s marketing

HubSpot is one of the most preferred tools for lead generation. The tool has features to identify quality leads and helps in lead generation. It also offers a predictive lead generation score. Also, it helps create an email marketing strategy once it identifies the quality leads and their score. It provides you with a segment of your targeted audience segment with which you can make more personalized and automated emails for your customers to nurture your relationship with them.

3. Social media management – Hootsuite

Social media provides you with a platform to connect with your audiences. You will get most of your targeted groups on social media platforms. They also form communities there. Adding AI-powered digital marketing to your social media setup will help you to streamline everything. Hootsuite is a social media management tool that offers recommendations for social media-related content. It also provides features like performance analytics to analyze business performance. Then, according to it, you can make the decisions for your business and social media marketing.

4. SEO and SEM – Semrush and Ahrefs

Search engine optimization and search engine management should be consistently taken care of. Consider and make changes in the keywords and content related to it to keep your ranking on top. But with AI-powered digital marketing tools, this becomes easier. It automatically gives you ideas over keywords and ad campaign optimization with the help of tools like Semrush and Aherfs. It also provides you with competitive analysis and provides you with results so that you can make changes in your current search engine management.

5. More profound insights to the website – Google Analytics

As a business, you need numbers to analyze whether your current digital marketing strategy is working well. Google provides you with machine learning tools that offer you deeper insights into your website. It includes the most essential information, such as the organic traffic to your website and the behavior of the user. With a small setup of Google Analytics by AI-powered digital marketing, you can automatically generate results for the brand’s performance in the market. As a result, your ROI can also be improved.

6. Improved customer interaction – Drift

Customers like the brands that are always available for them. However, it is also true that always being in contact with customers through chats is possible. Using AI-driven conversational chatbots can help you get in touch with customers. It gives the customers 100 per cent satisfaction with your brand.

Making AI-powered digital marketing an integral part of your brand’s marketing strategy can ease your task of reaching out to your targeted audience. Different tools help you create and optimize content according to your brand’s needs so that you can win the game of marketing and reach new heights of success.